[ Status: Ready ] [ Exp: 20 Years ]

STRATEGY ENGINEERED.

High-stakes communications leader.
I translate complex systems into
measurable public influence.

$2M+
Funding Secured
10M+
Digital Reach
Goran Zarić
Microsoft // AstraZeneca // European Union // UN Women // IOM // British Council // PepsiCo // OTP Bank // AIK Bank // A1 Telekom // Lidl // Erste Bank // Council of Europe // Microsoft // AstraZeneca // European Union // UN Women // IOM // British Council // PepsiCo // OTP Bank // AIK Bank // A1 Telekom // Lidl // Erste Bank // Council of Europe //
/ 01 CORE OPS

PORTFOLIO
GOVERNANCE

Managing multi-country programs up to $3M.
Structural alignment of teams, partners, and
narrative architecture. High-precision delivery
across EMEA markets.

SLA_GOV
MEL_REPORTING
/ 02 METHODOLOGY

DVM
FRAMEWORK.

Strategic professional with a DVM background. My training ensures a systematic, evidence-based approach to complex problems: diagnosis first, intervention second.

IMPACT LOG.

01 / EU DELEGATION (BIH)

#MIJENJAMIGRU

National behavioral-change campaign in Bosnia and Herzegovina. Behavioral-change narrative engineering.

10M+
VIDEO VIEWS
5M+
REACH
#MijenjamIgru
02 / NATIONAL PROGRAM (SERBIA)

NOVA PISMENOST

National media and digital literacy initiative. Average citizen exposed 6× to campaign content.

45M+ SOCIAL REACH
Nova pismenost
03 / PEPSICO (SERBIA, BIH)

POKAŽI RISPEKT

Youth digital campaign addressing online hate speech. Conducted 17 school workshops across the region.

17 WORKSHOPS
Pokaži rispekt
04 / UN WOMEN (SEE, EE, CA)

UNSTOPPABLE

Regional storytelling campaign across 13 countries. Produced 13 documentary stories and a regional film.

13 DOC STORIES
Unstoppable
05 / INTERNATIONAL ORG (SERBIA)

IOM STRATEGY

National framework for coordinated institutional communication on migration. Inter-ministerial coordination model.

4 STAKEHOLDERS
IOM Strategy
06 / HEALTHCARE (CROATIA, BIH)

MISSION: OXYGEN

Regional public health initiative for AstraZeneca. Engaging 48 institutional partners in youth prevention.

48 PARTNERS
Mission Oxygen